Entrepreneur, athlete, and creator of several popular YouTube channels. Egor uses his platforms to inspire people to international education and travel, to help people realize their potential and build a career.
In 2019, his videos were among the top three in the Outdoor Activity format at the Travel Awards. Egor's works are regularly published by various publics, but one of the main achievements is awards from the embassies of the United States, Britain and Switzerland for the popularization of international education in Europe and the CIS.
About childhood and study: Egor was born in a village in the Magadan region, then the family moved to Maykop (the Republic of Adygea), and later to Krasnodar. Egor finished the first grade at the Magadan school, then his studies continued in Maykop, where he graduated from gymnasium No. 22, and then entered KubSU at the Department of World Economy.
I got my first experience of studying abroad in the 10th grade, when I went to a children's language camp in Oxford for three weeks. There, Egor set a goal for himself to enter a foreign university.
He studied abroad in different countries and different educational institutions. He graduated from the University of Westminster in London. He studied in the USA, Spain and Malta, where he passed specialized and language exams. Subsequently, he took various specialized courses in marketing, film production, and screenwriting.
For about 20 years he has been associated with foreign education. In 2011, he founded Smapse Education, where he began working with students. He collaborated with the Ministry of Education of the Russian Federation. Smapse was one of the first to organize exhibitions of foreign education in Russia and the CIS countries: now these are the largest and largest exhibitions on the market. Currently, the company annually holds its educational events in the UAE, Turkey, the Russian Federation, Azerbaijan, and Kazakhstan.
Thanks to innovative methods, speed and quality of work, Smapse began to cooperate directly with consulates of foreign countries. It was chosen as a partner of the U.S. Consulate to hold educational exhibitions, and the company's experts had the opportunity to personally visit American schools and universities and represent them at their exhibitions. Then the consulates of Great Britain and Switzerland joined the work.
How did hobbies become one of the main drivers of advertising? Egor has always been fond of photography and videography. After graduating from a British university, Egor worked for an airline and flew several business trips to African countries when YouTube and Instagram* had just entered the market and were not yet popular. But even then, Egor wanted to show unique shots from other countries. The same thing happened with education: when visiting educational institutions, Egor wanted to show others "what is really like abroad".
Gradually, foreign schools and universities began to invite him personally to shoot various video projects — now there are more than 300 of them. For example, once in England, Egor visited 26 educational institutions in a month, creating his own review video for each! Egor has shot videos at all top universities in the world: Oxford, Cambridge, Harvard, Yale, MIT, LSE, Imperial College London, UCLA, CalTech, UCLA Berkeley, Ecole Polytechnique Federale de Lausanne (EPFL). His thematic videos have also become popular: for example, "The Most Expensive Schools in the World", "The Highest Student Residence in the World", "A Unique Ship School: Yachting + Certificate During a Trip" (students visit more than 20 countries in the process of studying). A separate interesting category of reviews is unique specialized schools: alpine skiing, football academies (Academia Atletico Madrid and others), and the Rafael Nadal Tennis Academy.
Egor also shoots a lot on the travel theme. Videos became especially popular during the covid period, when international travel was almost impossible. Trips around Russia, trips to nature, traveling by car, bicycle and kayak were included in the top 3 of YouTube on the relevant topic and gained millions of views.
*Meta Platforms Inc. is recognized as an extremist organization in the Russian Federation.
