CETT - University of Barcelona

Catering Management - from 6983 €

• 1 year (60 ECTS)
• Spanish, Catalan.

The catering sector, as part of the restaurant industry, is the fastest growing in recent years. The program educates managers / specialists of a changing market, develops a new management style adapted to various market groups: healthcare, education, business, restaurant industry.

More and more people prefer to have lunch and dinner outside the house, so ensuring a healthy diet, a high-quality and varied menu, and improving product quality is of great importance.

This master's course examines the key factors of a successful business: food quality, price, security, cost control, supplier management, key management skills for the correct development, implementation of new products.

Hotel Management (Spanish Version) - from 8350 €

• 1 year (60 ECTS)
• Spanish, Catalan.

The tourism sector is a key area of socio-economic development in Spain: the hotel sector is the cornerstone of tourism, which has expanded significantly in recent years. The product life cycle is getting shorter, customers are demonstrating an increasingly high level of demand, the sector constantly needs professionals trained to work in an ever-developing market, able to adopt modern management styles in more complex organizations with a growing tendency to concentrate.

In order to prepare the best hotel business professionals, CETT-UB presents a master's program in hotel management and catering management and practice based on its own travel companies, including the four-star Alimara Hotel: the first Catalan hotel to receive the Certificate of Guaranteed Hospitality Environment Quality Certificate.

The course issues first-class hospitality managers, applies a training methodology that includes such techniques as group dynamics, role-playing games, outdoor training, and coaching.

Events Management - from 7320 €

• Duration: 1 course (60 ECTS)
• Languages: Spanish, Catalan
• Specialization: business tourism management.

The tourism industry has changed significantly over the past decades due to the diversification of various types of events, their growing complexity, global scale, and the impact on overall marketing strategies. Companies began to realize the potential of this industry and use them as an advertising tool, the key to building a recognizable brand. This master's program teaches participants how to manage all kinds of events, understanding the issues of development, planning, and the skills to use them as a marketing and communication tool.

Digital Tourism Marketing - from 7320 €

• Duration: 1 course (60 ECTS)
• Languages: Spanish, Catalan
• Specialization: business tourism management.

The conditions of globalization of the global economy have made technology and tourism the two fastest growing sectors, which creates an unprecedented opportunity for the development of enterprises, institutions, tourism destinations, as well as the growing demand for qualified specialists from both areas of knowledge. Today, tourism organizations are faced with the task of introducing new information and communication technologies, developing new management and marketing models to enhance their competitiveness. The task of e-tourism is to combine traditional marketing methods with the most advanced solutions, among which the Internet plays an important role. The program will allow specialists to obtain the basic skills necessary to influence the technological development of the company, and to receive the following qualifications:

• Digital marketing manager
• UX specialist (user experience)
• SEO expert
• Community manager
• Web Data Analyst.

Responsible and Sustainable Tourism - from 6650 €

• Duration: 1 course (60 ECTS)
• Languages: Spanish, Catalan
• Specialization: business tourism management.

The growing competitiveness of the tourism industry, which is becoming one of the main driving forces of the global economy every day, requires increasing customer satisfaction. Optimization and use of resources creates business benefits, prepares tourism business management specialists based on a customer-oriented approach, capable of continuous learning. CETT-UB has developed a strategic business management program, the purpose of which is to create a comprehensive model for training future managers, constantly improving content, and gaining practical experience.

CETT-UB operates its own tourism businesses, including the four-star Alimara Hotel, which allows students to practice their skills.

Tourism Management of Urban Destinations - from € 5,820

• Duration: 1 course (60 ECTS)
• Languages spanish
• Specialization: innovative tourism management.

The goal of the program is to train specialists in urban tourism management. Today, urban destinations have become the main focus of tourist flows: both small cities and large cities offer a wide variety of services for travelers. Cities such as New York, Paris, London, Istanbul, Barcelona or Rio de Janeiro have become symbols, tourist attractions. The city is a big stage where a monumental architectural heritage is combined with cultural wealth, the opportunity to explore the lifestyle of another country. The city becomes a meeting place where a tourist can survive a lot of impressions and emotions in a very short time. This is the focus of museums, cultural centers, art events of all kinds, an ideal structure for holding congresses, political, professional, corporate meetings. The city combines business, shopping, the industry of beauty, health, gastronomy, and becomes the frame of a wide variety of impressions.

Tourism Management of Culinary and Gastronomic Heritage - from € 5,820

• Duration: 1 course (60 ECTS)
• Languages spanish
• Specialization: innovative tourism management.

Gastronomy as an activity, a system of knowledge, techniques used in the field of public catering, gastronomy as a complex cultural phenomenon have become the object of interdisciplinary study in recent years.

Modern society needs professionals who understand the gastronomic phenomenon as an opportunity for innovation and creativity, people trained to respond to changes in the world of food, to perceive models of cooking and its consumption. The course is based on the concept of gastronomic heritage, increasing the economic and social importance of gastronomy as a resource for regional development and tourism.

The master's degree in culinary, gastronomic heritage implements an approach to the study of these phenomena from an interdisciplinary point of view, includes knowledge of the environment, social sciences, technical and scientific disciplines that help to understand the basics of culinary practice as a combination of methods, knowledge, gastronomy in their widest social and cultural measurement.

The course content is organized around two main axes, complementing each other and related to the needs, expected professional opportunities: on the one hand, the technical and cultural aspects of cooking, and on the other, the modernization and tourist promotion of the gastronomic heritage.

Tourism Management of Natural and Cultural Heritage - from 5,820 €

• Duration: 1 course (60 ECTS)
• Languages spanish
• Specialization: management of innovative tourism.

Culture and relaxation, with the right combination, will become one of the main types of economic activity in the near future. Cultural tourism is an unrivaled meeting place between the tourism, cultural sectors, the private or public sector. This is a new social business reality regarding the potential of natural and cultural heritage, which enhances the convenience of opening the specialization channels necessary to meet the new needs of the sector.

Postgraduate degree in Wedding & Social Event Management - from 3800 €

• Duration: 5 months (30 ECTS)
• Opening hours: 750 hours
• Languages: Spanish.

CETT-UB's Master in Wedding Planning is an online course that teaches you how to organize weddings and social events, taking into account the latest trends.

The program is divided into six modules:

1. The first module considers various types of religious rites, social events, protocols that exist in the world, introduces the work of the events sector in Spain (the main fairs of the wedding sector, organizing companies), forms an idea of social events that are gaining popularity (children's parties, graduations, engagement, etc.).
2. The second module considers topics related to the psychology of the client, the design of events (storyboard, creating a mood board, color palettes), conflict resolution.
3. The third module focuses on the study of various marketing strategies, will help you understand how to grow your business.
4. The fourth and fifth modules teach the success of an event or wedding. Thanks to time management, budget, protocol (including seating plans, features of gala dinners) you can professionally plan all types of exclusive events.
5. The sixth module is devoted to the development of a project for completing the course: participants will work in a real professional situation (developing a proposal, business plan, marketing and communication plan).

Postgraduate degree in Revenue Management and Digital Marketing

• Modality: online
• Duration: 1 course (30 ECTS)
• Languages: Spanish.

The CETT-UB course in revenue management and digital marketing allows you to learn how to effectively optimize the income from launching a tourism product while guaranteeing better customer service. The 16-week course is held twice a year and consists of three modules:

• The first considers the basic elements of revenue management: how to set prices for tourist accommodation services based on market demand, correctly apply key methods of sales, distribution.
• The second module is devoted to the interdisciplinary issues of business administration and management (IT management tools, online distribution, reputation, customer loyalty). Students will learn key strategies that directly affect effective revenue management (optimal financial management, special income management software, etc.).
• The third module opens the world of digital marketing: SEM, SEO, working with email newsletters, remarketing, using modern digital tools that develop specific actions and campaigns, following various strategies across several channels (social networks), search engines). Participants will develop a digital marketing plan that increases the efficiency of the travel business.

Upon successful completion of the revenue management and digital marketing program, graduates receive a CETT diploma recognized by the University of Barcelona (UB).

Food and Beverage Management - from 5698 €

• 1 year (60 ECTS)
• English
• Formal Qualification: Power Management.

The catering sector is the fastest growing part of the restaurant industry, so the Food and Beverage Management course offers training for managers / specialists in a changing market, establishing new management styles adapted to various market groups: healthcare, education, business, restaurant industry.

Every day, more and more people eat outside the home, so ensuring a healthy diet, a quality and varied menu is of great importance. The program answers the challenges and opportunities of the commercial restaurant industry, considers the key factors for business success: quality, price, security, cost control, supplier management, and forms key management skills among participants.

A team of lecturers, consisting of professors and experts in the restaurant industry, the best companies in the catering sector, guarantees innovative knowledge and effective practice.

Hotel Management - from 10,175 €

• Duration: 1 course (60 ECTS)
• Languages: English
• Specialization: hotel management.

For decades, the travel sector has become one of the key areas of socio-economic development of Spain, is the cornerstone of the country's economy. The life cycle of tourism products is getting shorter, the client is demonstrating a higher level of demand, and the sector constantly requires professionals trained in the emerging market, able to apply the modern management style of complex organizations with a growing tendency to concentrate. The training of professionals of this level became possible thanks to the master's program in hotel management and catering.

CETT-UB has its own travel companies, including the four-star Alimara Hotel, which allows future managers to practice while studying. The team of teachers includes first-class managers familiar with modern teaching methodologies: group dynamics, role-playing games, outdoor training, coaching.