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2021-05-19 00:01:08

Studying Marketing and Marketing Analytics in the Netherlands

The Netherlands is a wealthy country with a stable economy and a high standard of living. Every year the Netherlands admits a huge flow of students from other countries to its universities, and a large percentage of foreign students enroll in marketing and marketing analytics programs.

The specialty in the field of marketing (qualification - marketer) gives students the opportunity to gain extensive knowledge in economics with thorough scientific training in the study of the market and the schemes of companies' activities. Marketers are well versed in the problems of modern market relations, consumer requirements and the capabilities of companies. The marketer knows everything about the schemes of interaction between the enterprise and the market players and structural divisions in the company.

Why is it worth getting an education in marketing and marketing analytics in the Netherlands?

  • Price-quality ratio
  • A rich country with a high standard of living
  • Availability of additional training programs (mathematics, economics, business fundamentals, IT-directions)
  • High probability of further employment in Europe
  • Availability of scholarships
  • Beautiful architecture
  • Nice climate.

The Netherlands has a large selection of universities, colleges and courses where you can get a specialty related to the field of marketing.

At Dutch universities, marketers are taught:

  • Analyze the dynamics of sales, set a sales forecast
  • Manage advertising budget, calculate advertising efficiency
  • Effectively compare several options for solving problems
  • Set costs for projects
  • Look for causation in customer behavior.

Option 1: Tilburg University

A modern Dutch university focused on in-depth study of marketing, marketing analytics, business and management.

Why is it worth studying here?

  • Cozy campus
  • Top university with the best programs in economics and marketing in Europe
  • Exchange training opportunity
  • Workshops and practical collective projects
  • Demand in the labor market.

The main principles of teaching and research activities of the university are high quality, innovation, communication and cooperation, international activities and efficiency. Teaching is based on the research activities of the university in the following areas:

  • Economics, management, law
  • Marketing, market research
  • Social and Behavioral Sciences.

Option 2: Vrije Universiteit Amsterdam

This world renowned research university in Amsterdam takes the theory of diversity in everything - in culture, beliefs, nationality and education - and accepts them as a source of innovation. Popular faculties among students:

  • Humanitarian sciences
  • Management, economics and business processes
  • Information processes
  • Marketing, management.

Option 3: Navitas - The Hague University of Applied Sciences

This is a course from a college at the university: there is the study of English and mathematics, special subjects. The educational course will help at the initial stage to master all the necessary knowledge in the field of marketing and marketing analytics for further successful admission to the university in the specialty.

Option 4: Global school for Entrepreneurship

Private educational institution in Holland. The owners of the university are entrepreneurs and masters of their craft, concerned about the quality of education in the country. A feature of the training programs is the emphasis on the development of professional skills in the areas of business, management, marketing and marketing analytics. Teaching is conducted in English and the university promotes progressive learning, applied knowledge and skills.

Why study at this university?

  • Study takes place in small groups
  • Teachers - Practicing Businessmen
  • All university programs are aimed at the formation of entrepreneurial thinking, personal growth and motivation, innovation and creativity are at the heart of the educational process
  • The opportunity to work on a personal project in the field of marketing and business
  • Access to the business incubator from the first day of training
  • Innovative learning approaches
  • Multinational composition
  • Emphasis on applied knowledge.

Who are the university programs suitable for?

  • Future social entrepreneurs with ambitions
  • Effective businessmen
  • Entrepreneurs in the field of innovation
  • Continuing a family business.

Option 5: Fontys University

One of the main European universities of applied sciences, where you can study marketing and marketing analytics, market relations. Now the university has about 4,000 teachers and more than 40,000 students.

Possible training programs:

  • Industrial product design
  • International finance and control
  • International communication management
  • Engineering Management, Entrepreneurship Concepts
  • International Marketing, Business and Management
  • International logistics and supply chain management.

Option 6: Wittenborg

Private higher education institution in the Netherlands. In total, about 400 students from 50 countries study at the university. The university has two well-developed specializations - business school and marketing. Wittenborg's mission is to develop a business-oriented, innovative and creative mindset in students for use in marketing and marketing analytics. The university has a special approach to education - theory is actively combined with practice, thanks to which excellent results are achieved. University graduates are in-demand specialists who easily find work around the world.

The university has an extensive selection of programs in the field of marketing, more diverse programs fall on the master's degree. Available directions:

  • Marketing, communication and information
  • Business administration in the field of entrepreneurship
  • International event organization
  • Logistics and trading
  • Business HR management
  • Digital Marketing and Communications
  • Entrepreneurship and Innovation.

You can also consider the option Holland Study Center-Study Group - an educational institution specializes in high-quality preparation of students for further education at universities in the country in the areas of "Marketing", "Business" and "Communications".

With a Dutch education in the field of marketing, you can work as:

  • Logist, marketer, businessman
  • Purchasing manager, HR manager
  • Deputy Director for Business Development
  • Administrative director
  • Marketing Assistant.

Upon completion of studies at Dutch universities, the student is proficient in:

  • Modern marketing techniques
  • Models of development and brand management of companies
  • Sales methods
  • Fundamentals of Economics and Finance, Sociology and Psychology
  • Modern design trends.
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Egor Eremeev
Current material has been prepared by Egor Eremeev
Education: Westminster University (Business & Management), London.
Egor studied and lived in the UK for 8 years and graduated from the university of Westminster. He is currently the co-founder and the director of business development at Smapse Education and personally visits foreign schools and universities, interviews students studying in those institutions.
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