Marketing and Marketing Analytics programs in the UK offer the opportunity to explore a wide range of unique, complex problems to be addressed in an ever-changing business landscape. A business must sell products in order to survive and grow - and it is the marketing team that decides how to do this by researching and meeting customer needs. Planning, pricing, trend analysis, advertising and promotion are the focus of marketing study programs.
Studying marketing at a British university will open up opportunities for networking, acquiring versatile skills that will be useful in a wide variety of business areas. Students will develop communication skills, presentation skills, the ability to ask questions and analyze answers. Modules covered include e-business management, digital marketing, strategic brand management, consumer awareness.
Almost all marketing courses at UK universities offer internships for students to gain experience in marketing departments of large and local companies.
Content of Marketing Courses at UK Universities
Marketing is an extremely broad subject that combines creativity with analytical skills to understand exactly what drives a customer and how to influence him.
Marketing tasks are to promote product value based on psychology, sociology, marketing, politics, forecasting customer needs and staying ahead of them. A marketing degree provides a wide range of skills and a successful career.
Marketing is a long-term, creative, research-oriented practice. It includes building a brand, identifying customer needs, designing campaigns, and generating leads that the sales team will work with to close the deal.
A marketing degree requires a large amount of modern industry knowledge, conducting your own research, studying relevant thematic developments.
The curriculum includes traditional lectures and workshops that help master the theory, essays, reports, presentations, group work, case studies, live projects.
Traditionally, the duration of training in marketing is 3 years (bachelor's degree). If a university offers an internship course in business, the length of study increases. Programs with the study of marketing analysis are more focused on the quantitative, analytical, financial side of marketing.
In the first year, students will master the basics of the discipline:
- branding
- research
- digital technologies
- public relations
- budgets.
On the second and third - international marketing, marketing services, events, management.
More than 30 internships in sales, marketing and procurement are available in England. Apprenticeship programs set job-specific professional standards developed by employers. The standards define the skills, knowledge, behavior required to demonstrate that the student is fully competent in his position.
Why study marketing at a UK university?
Marketing is a business-focused subject: students learn how to set budgets, find new customers, enter international markets, and determine prices or profits. Marketing will require strong presentation, discussion, and communication skills. 96% of marketing graduates will find work or continue their studies shortly after university, earning an average of £ 20,000 in their first position.
With the advent of smartphones, streaming services, social networks, new technologies, the need for competent marketing is as high as ever. A bachelor's degree in marketing will allow you to focus on the creative and communicative side, master big data and analytics.
The programs include the following modules:
- Market research
- Advertising
- Consumer behavior
- Public relations
- Quantitative methods
- Digital marketing
- Marketing ethics
- The science of decision making.
Who do marketing graduates work for?
Marketing degrees lead to hundreds of different careers, the most common of which are:
- Marketing
- Digital marketing
- Social media
- Public relations
- Advertising.
After graduation, graduates choose a variety of professions:
- account Manager
- scheduler
- copywriter
- researcher
- Mystery shopper
- consultant
- digital specialist
- press service worker.
Graduates who choose to pursue a purely marketing career path usually follow one of two routes:
- Work in a marketing agency. Marketing agencies work with several clients: this is an intense, dynamic job that allows you to get a varied experience in a short time, get acquainted with large brands, especially in London.
- Working in the marketing department of a large company will allow you to specialize, focus on one specific business, having studied a specific niche.
Other career options for marketing graduates include event management, business development, sales, design, and retail. The amount of skills you learn in marketing will allow you to take on a variety of roles.
Admission Requirements for UK Marketing Courses
- International Baccalaureate - 30 points
- A-level - ABB
- IELTS - overall score 6.0, not less than 5.5 in any of the components.
Best Universities to Study Marketing, Marketing Analytics in the UK
- INTO: City Uni of London , Glasgow Caledonian, Manchester Metropolitan, The University of Manchester, Newcastle University , Newcastle University London, Queen's Uni Belfast, University of East Anglia, University of Exeter, University of Gloucestershire, University of Stirling London, Manchester, London South Bank Uni, Newton, UEA, Queen's University
- Oncampus: Coventry , Reading, Goldsmiths, University of Hull , Queen's Mary Uni.
- Oxford International: De Montfort Uni, Greenwich, Bangor
- Ulster University (QA)
- Middlesex University (QA)
- Roehampton (QA)
- Herriot-Watt
- CEG: Goldsmiths University Royal Holloway, Birkbeck, Royal Holloway, The Courtauld institute of Art, Queen Mary, Royal Veterinary College, Coventry University, Sunderland, London South Ban, UCLan, University of Hull
- NAVITAS: International College Wales Swansea (ICWS), London Brunel International College (LBIC), Plymouth University International College (PUIC)
- Study Group: Durham University, Kingston University London, University of Surrey, University of Sheffield, University of Lincoln, University College Dublin, Strathclyde University, Bellerbys College, University of Leicester, University of Huddersfield, Kingston University London, Leeds Beckett University, Keele University , Liverpool John Moores University, University of Sussex, Holland International Study Center.
- Hertfordshire International College (HIC), University of Northampton International College (UNIC), Birmingham City University (BCUIC), Anglia Ruskin University Cambridge Campus (CRIC), Anglia Ruskin University Chelmsford Campus (CRIC), Edinburgh Napier University (EIC), International College at Robert Gordon University (ICRGU), International College Portsmouth (ICP)
- Study Group: Coventry University London
- Regents Uni London
- Northampton
- Canterbury Christ Church University
