The field of marketing is a dynamically developing field of business that deals with the satisfaction of the desires and needs of people. Marketing research can teach people to see things from the consumer's point of view, to apply appropriate marketing strategies.
Norway is a developed Scandinavian country, whose territory includes the western part of the Scandinavian Peninsula, Jan Mayen, the arctic archipelago of Svalbard and the subantarctic island of Bouvet. Higher education in Norway is offered by seven universities.
Content of marketing programs in Norway
Marketing is one of the most important functions of an organization. Its purpose is to create, communicate and collect value from the firm's clients, thereby increasing the overall value of the organization.
Marketing is the most important source of market knowledge, the face of an organization seen by most customers and stakeholders. The goal of the Norwegian University Marketing Program is to educate market-oriented leaders who, through advanced research studying, will work for the world's best companies.
The objectives of the program are to provide students with the knowledge, skills, values, relationships associated with international marketing management. Particular attention in the program is paid to a comprehensive study of all the main components of the marketing management strategy, their integration.
Program components:
- marketing
- financial implications of marketing investments
- research.
The general approach to marketing management in the program is analytical, emphasizing the marketing skills necessary to influence the level, time, composition of demand for a product, service, organization, place, person, idea or form of information. The degree is tailored to the needs of managers working in a highly turbulent international, local environment.
The Master of Science in International Marketing and Management is a rigorous and unique academic program that introduces students to international business and the academic environment, optimally preparing them for a career in international business.
Best schools to study marketing in Norway
- Noroff GALILEO offers a variety of training courses that are constantly evolving and as close to the job market as possible. Includes an undergraduate program at a university college and a subject specialization at the Noroff vocational school. Noroff GALILEO offers online marketing degrees: Digital Marketing, Video Marketing in Social Media. Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio, television, new forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each type of channel.
- BI Norwegian Business School is an independent non-profit foundation and a major provider of business and management research knowledge in Norway. BI Norwegian Business School (School of Management Norwegian Business School) is the largest business school in Norway, the second largest among all European countries. It was founded in 1943 as the Institute of Management and over the decades of its existence has gone through an intensive path of development. The educational institution has accreditation of state bodies and prestigious international organizations.
- NHH Norwegian School of Economics . The Norwegian School of Economics NHH's Marketing and Brand Management major provides students with in-depth, research-based knowledge about marketing, consumer behavior, innovation and brand management.
